Writing
What the audits keep finding
Patterns, not opinions.
Patterns the engine turns up on real sites, week after week. Every post starts from a finding, not from a keyword we wanted to rank for.
3 min read
Blocking AI bots mostly does nothing
Four crawlers decide whether an AI assistant can cite you. The rest only collect training data. Most robots.txt advice confuses the two, and blocking the wrong ones costs you nothing while blocking the right ones removes you entirely.
1 min read
GEO vs AEO vs SEO, what the terms actually mean
Three acronyms describing overlapping work. A plain definition of each, what is measurable, and which one you can act on today.
2 min read
Why SEO audits show green ticks they did not earn
Most audit tools report a pass when they simply could not check. Here is why that is worse than reporting nothing, and what an honest audit looks like.
2 min read
Can AI engines read your website?
How to check whether ChatGPT, Perplexity and Google AI Overviews can actually reach and parse your pages, and what silently blocks them.