Grammar checks

What this check looks at

Grammar checks is one of the Content SEO checks. Whether the content deserves to rank. It is judged from what your site served at the time of the crawl, and a page we could not reach is reported as unreachable rather than skipped.

Why this one is not automated

This is an editorial judgement rather than a measurement. Whether a page answers the right intent, or deserves to be a pillar, is a call about meaning that a deterministic check cannot make honestly.

We could hand it to a language model and print whatever came back. That would produce a confident answer with nothing behind it, which is the exact failure this product exists to avoid. So it stays listed and unrun until we can show the reasoning behind the verdict.

What you get from it

• Content depth, duplication, freshness and readability all run today as real measurements
• The claim registry covers the part of editorial judgement that can be enforced, which is whether a statement has a source

What would have to happen for this to run

The hard part is not producing a verdict. Any language model will produce one on demand. The hard part is producing a verdict you can check, which is the only kind worth putting in a report.

1. The check would have to quote the passage it judged, so you can disagree with it
2. It would have to say how confident it is, and abstain rather than guess when the page is ambiguous
3. It would have to give the same answer twice on the same page, which a naive prompt does not

Where it sits in the audit

See every content check or the full catalogue of 77 checks. The documentation covers the order checks run in and how a finding is fingerprinted, and the about page explains why we publish the checks that do not run.